I’m always curious about new ways to improve creative workflows, push digital experiences further and create more impactful work. Here are a few areas I’m currently exploring and experimenting with:
AI-Assisted Creative Workflows
Exploring how AI tools can support ideation, streamline repetitive tasks and enhance creative thinking across design, content and production workflows.
I'm currently learning more about Midjourney but I regularly use Adobe AI tools, ChatGPT/Claude and Nano Banana in my workflows.
Scalable Figma Systems
Building smarter, more flexible design systems that improve collaboration, consistency and speed across large-scale digital and ecommerce projects.
Motion & Interactive Content
Experimenting with motion-first content, animated mockups and lightweight interactions to create more engaging digital experiences across social, ecommerce and web.
Ecommerce Optimisation
Looking at ways design, hierarchy and storytelling can improve engagement and conversion across Amazon, websites and digital campaigns.
Creative Automation
Exploring opportunities to reduce production-heavy processes through templates, systems thinking and automation, helping free up more time for strategic and creative work.
Health & Wellness Brand Storytelling
Continuing to develop approachable, human-centred creative for healthcare and wellness brands that balances commercial impact with authenticity and trust.
Mentoring & Creative Leadership
Developing stronger leadership skills through mentoring junior creatives, co-hosting internal workshops, managing freelancers, improving workflows and helping teams work more collaboratively and confidently.